The Long Build / Episodes
The Catalog

Episodes

Every episode of The Long Build, from premiere to production queue. Each one is a documentary essay on a single company and the founder who ran the pattern.

01
LB-001 Netflix 28 min June 15, 2026

The Five Bets That Made It Inevitable

A company that mailed DVDs made five platform bets in a row. None of them looked obvious at the time. This is how the pattern worked, and what it cost to run it.

Coming soon
LB-002 In production

NVIDIA

The decade nobody wanted the chips.

Jensen Huang
LB-003 Researching

Salesforce

Betting the company on a category that did not exist.

Marc Benioff
LB-004 Researching

Amazon

Why the bookstore was always a wedge.

Jeff Bezos